If you’re in business today then you spend at least some of your time selling. You search for leads, you market your product or service, you talk to your customers. If you don’t spend the time and money then eventually you aren’t going to be in business.
You can’t afford not to. Sell or else.
Our advice? Spend at least some of your sales time and money on government deals. Why? Here’s three very good reasons:
- The US government is actively soliciting your product or service. Really. They want you to sell to them. Don’t believe it? In the last 6 months there were over 100,000 solicitations posted to FedBizOpps ALONE. This is just federal opportunities – we’re not even counting state, county, city, …
- You already sell what the government wants. The US government buys literally everything. Everything. If you are really convinced that your product or service doesn’t work in the government space then you are probably not trying hard enough. Put your shoulder down and keep looking.
- You can win deals. True – real work is required. Yes, you’ll have to invest. But then, how is that any different than selling to any other customer?
So spend a little. Invest. Invest in selling. Invest in your company.
The way we see it – you can’t afford not to.
If you want an inexpensive way to get started then you should try Bidspeed. It won’t cost you anything for the first 30 days and after that it’s less than $0.63 a day. And, it really helps. Can you afford not to?
